You will decide on dropping a Lead or going ahead with it following the initial interactions. In the second scenario, you will convert the lead to an ‘Account’. Converting a lead is a one-time process and you should ensure that the Lead qualifies for conversion. Once converted, it cannot be undone or reversed.

CRM-Lead-Ready for conversion-CREST ERP

The status of the above lead is ‘Proposal/Agreement To Be Sent’ , which is mapped to ‘Converted’ stage in Settings

CRM-Settings-Lead status mapped for conversion-CREST ERP

To convert the lead, click Convert Lead. On the screen that opens, click Convert to confirm.

CRM-Leads-Convert lead-CREST ERP

The Lead is converted and its status will be updated to ‘Converted To Account’. An Account is created for the Organisation and a Contact created for the person.

CRM-Leads-Converted lead-CREST ERP

Browse the converted Lead’s Account and you will find the Contact for the Lead attached

CRM-Lead-Converted account and contact-CREST ERP

Last modified: May 12, 2021

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