Membership strength is fundamental to maintain the viability of surf clubs, by ensuring that patrol numbers, financial status, educational and training obligations are met. As such, an understanding and strategic support of members is vital. This can be achieved simply by making members feel valued and part of the club and organisation, through involvement in training, development, recognition, and support services.
In some instances, the implementation of recruitment activities or programs is required to boost membership numbers. Varied recruitment methods may be implemented to attract members to the club and should be coupled with a framework of retention tools to keep the members we have. A key question clubs may ask prior to initiating a recruitment program is: how will our club support our new members?
The Recruitment and Retention Guide is about helping clubs boost membership numbers, through the recruitment of new members. By presenting ideas, procedure, and best practice in one guide, clubs are given an easy reference point to develop new ideas ready for implementation.
This guide represents the theory behind recruitment and retention in your club. A key aspect of the guide is that it looks at the greater picture of membership in your club, detailing how to plan effectively for recruitment and how to keep this new membership group interested in the club and its activities.
Click here for full Recruitment and Retention Guide
Member Recruitment Resources
Member Retention Resources
Feedback
Post your comment on this topic.