Is a process of planning, implementing, and managing club/branch changes in a structured and systematic way. It involves guiding Members, teams, Committees and panel through transitions to achieve desired outcomes with minimal resistance.
Change management typically includes the following:
| Assess the Change: | Understand the nature of the change, its objectives, and potential impact on the club and its members. |
| Key Stakeholders: | Identify the stakeholders who will be affected by the change through a stakeholder analysis. |
| Develop a Change Management Team: | Form a dedicated team responsible for overseeing and driving the change management process. This team should include representatives from different areas of the club. |
| Create a Communications Plan: | A communications plan helps ensure consistent and targeted messaging throughout the change process. |
| Responsiveness: | Outline mechanisms for gathering feedback, addressing questions, and providing timely responses to concerns. |
| Monitoring: | Set up methods to evaluate the effectiveness of the communication efforts and make adjustments as necessary. |
| Tailor Communication to Stakeholders: | Craft messages that address the specific concerns and interests of different stakeholder groups. Use language that is clear, concise, and easy to understand. |
| Engage Leadership: | Ensure that club leadership actively supports and participates in the change process. Leaders should communicate the vision for the change, demonstrate their commitment, and serve as role models for embracing and championing the change. |
| Encourage Two-Way Communication: | Create opportunities for open dialogue, feedback, and questions. Encourage key stakeholders to share their thoughts, concerns, and ideas related to the change. Foster a supportive and inclusive environment that values input from all club members. |
| Provide Timely and Transparent Updates: | Keep stakeholders informed about the progress of the change through regular updates. Be transparent about any challenges or adjustments that may arise and share the actions being taken to address them. |
| Celebrate Successes: | Recognise and celebrate milestones and achievements related to the change. This helps build enthusiasm and momentum among club members. |
| Evaluate and Adapt: | Continuously assess the effectiveness of the communication efforts and adjust the communications plan as needed. Gather feedback from stakeholders and make improvements to ensure ongoing engagement and support. |
Communications plan
A communications plan should include:
| Objectives: | Clearly define the communication goals, such as keeping members informed, addressing concerns, and building support for the change. |
| Stakeholders: | Identify the key stakeholders and their specific communication needs and preferences. |
| Messages: | Develop key messages that effectively communicate the purpose, benefits, and expected outcomes of the change. |
| Channels: | Determine the best communication channels to reach different stakeholder groups, such as club meetings, email updates, newsletters, social media, and the club website. |
| Timeline: | Establish a timeline for communication activities, considering important milestones and critical decision points. |
Last modified:
31 August 2023
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