16.2. Media

Utilising local media is an impactful way to amplify your Club’s presence, extend your audience reach and foster a stronger connection with your community. Here are some valuable pointers to consider:

1. Craft a Compelling Story: Develop a unique and newsworthy story angle that highlights the significance of your surf club, event, sponsorship etc. Emphasise the local impact, community involvement, or human-interest aspects.
   1. Events – sports, end of season, start of season, open day, opening of club refurbishment, fundraising event, or to announce something new or innovative.
   2. Sponsorship/Grants – money donated for an IRB, vehicle, lifesaving equipment or to equip part of the club.
   3. Media Call/Photo Opportunity – this is a short media release that acts as an invitation for the media to attend an interview and photo opportunity that includes at the top:
      1. When – this is the date
      2. Location – address and if possible directions of where the media opportunity is
      3. Time – when is starts, however can also put in 9:50am for a 10am start
      4. What – this is a short explanation. The headline appears at start of the content/mini media release under onsite contact details.
      5. Onsite contact details – name and mobile number of event onsite person.
2. Build Relationships: Establish relationships with local journalists, reporters, and media outlets. Maintain open lines of communication to share updates and stories.
3. Write a Press Release: Draft a concise and informative press release outlining the details of your surf club’s achievements, campaigns, and upcoming events. Send it to the local media contacts.
4. Provide High-Quality Visuals: Share high-resolution photos and videos that visually showcase your Clubs members and achievements. Visual content captures media attention.
5. Offer Members for Interviews: Identify members with key stories to share on their experiences and achievements at your Club.
6. Follow Up: After sending a press release or pitching story ideas, follow up with media contacts to ensure they received the information and inquire if they need any additional details.