Sponsorship
Sponsorships is fundamental and can be a large portion of funding that supports clubs having a ability to conduct day to day activities. Sponsorship is a mutually beneficial business relationship between two parties, the business (sponsor) and the club (sponsored).
Sponsorship may be in the form of cash, donated goods and services or access to the resources or staff of the sponsor. It must be remembered that a sponsorship differs from a donation. A donation involves an individual or group donating money to a club to recognise the work they do or for other personal reasons.
A sponsorship is not a donation. A sponsorship involves the sale of assets from the sponsored to the sponsor agreed upon between the two parties. These assets can be sold for either monetary investment from a sponsor or for goods representing value in kind. Clubs should establish the value and worth of their assets before marketing available proposals to potential supporting organisations.
When considering a sponsorship, the following should be considered
- What is sponsorship?
- What are the advantages and disadvantages of offering sponsorship?
- What is your sponsorship offer and value?
- How you sell sponsorship
- How to write a sponsorship proposal
- How to retain and grow your sponsorships
- How to evaluate your sponsorship
For a basic sponsorship template, please use TGOV0066 – Sponsorship Proposal Template.docx
SLSA 6.28 Sponsorship Policy outlines further information when your are considering sponsorships.
Refer to Administration Operations Manual
Fundraising
Fundraising encompasses the process of generating revenue, often through contributions made by individuals and businesses. This revenue may be obtained in various ways, including donations, as well as through activities, such as raffles, commonly held during events or at specific venues. Fundraising efforts typically involve the solicitation of donations at events, venues (e.g., shopping centers), or through direct mail campaigns (e.g., sending letters to local businesses requesting contributions).
SLSQ, Clubs and Branches possesses charitable status, affirming our standing as a recognised charity. In the eyes of the Australian Government, we are classified as a Deductible Gift Recipient (also refer to AOM), which permits us to raise funds for Surf Life Saving to support our services. Consequently, our capacity to raise funds is limited to our own members and affiliated clubs. Engaging in fundraising activities for external entities on a recurring basis could jeopardise our charitable status.
Information pertaining to fundraising activities located in the AOM and information on legislative requirements can be found under Financial Management
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