The primary objective of the marketing effort is to increase and maintain favorable exposure to potential buyers of construction services in the public, private, and institutional sectors. We thereby multiply our opportunities to be considered for construction assignments throughout the industry.
The marketing ideals of the company are to:
- Maintain corporate identity and image
- Operate with and promote professionalism
- Display competence, leadership, and effectiveness
- Communicate integrity
A consciousness of these ideals should be made part of everything we accomplish, and the philosophies should manifest themselves in our actions.
This section describes the objectives and responsibilities of all non-Business Development professionals throughout the company. Summaries of marketing aids available, some suggestions on their use, and your responsibilities follow.
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