APPOINTED MEDIA SPOKESPERSON AND DEALING WITH THE MEDIA

APPOINTING A SPOKESPERSON

SLSQ Media On-Call will liaise with any relevant personnel from Lifesaving Services, Surfcom and/or SOCC to gain full knowledge of any incident. Key lines will be coordinated with the spokesperson who will be fronting the media. A location for any television interview should be coordinated between the spokesperson and media outlet to be as efficient as possible. Based on the nature of media enquiry, a spokesperson will be appointed to speak to the media from the following list:

• Patrol Captain/Club Captain/Lifeguard – Speaks on rescues, beach activity, safety warnings on patrol, general patrol activity. – Patrol Captains/Club Captains or Lifeguards can also refer media to up to the next level if they are not comfortable speaking.
• Duty Officer/Acting LG Supervisor – Speaks on regional conditions, safety warnings, minor incident response. With Approval from Media on call can speak on major incidents such as drownings, mass rescues, critical first aid and similar circumstances that affect either a specific club or an entire region.
• Regional Operations Manager/Lifesaving Services Coordinator/Lifeguard Supervisor – Speaks on major incidents such as drownings, mass rescues, critical first aid and similar circumstances that affect either a specific club or an entire region. – With approval from SLSQ’s Media Team, these spokespeople may also be called upon to speak on behalf of SLSQ on State Wide issues.
• SLSQ representatives (CEO, General Managers, Lifesaving manager, Surf Sports Manager, etc) – SLSQ spokespeople will be appointed to speak publicly on specific state-wide issues. – The SLSQ Media Team can also appoint an appropriate regional spokesperson on serious issues as required