All Club Management Team (CMT) members need to be aware of current sponsorship agreements and opportunities at an SLSC, branch, state and national level.
Sponsorship is when a business provides funds, resources or services to an SLSC in return for some form of rights and/or associations with the SLSC that may be used to help the business commercially. It may be in the form of cash, donated goods and services or access to the resources or staff of the sponsor. The use of the terminology ‘Partnership’ is an important consideration, as it denotes a mutual benefit with the sponsoring company and a shared interest in mutually beneficial arrangements.
Remember that a sponsorship differs from a donation. A gift of money with no material benefit to the donor is a donation. Sponsorship is not a donation as a sponsor receives value in return for the sponsorship, and if registered for GST, they will have to pay GST on the sponsorship.
SLSCs may provide benefits such as advertising opportunities, signage, naming rights or other benefits of value in return for sponsorship. SLSCs should establish the value and worth of these opportunities before marketing available proposals to potential supporting organisations. SLSCs need to identify and engage with potential sponsors, keep existing sponsors happy and regularly evaluate their sponsorship agreements.
Refer to the SLSNSW Sponsorship Guide for useful templates and more information on:
- What is sponsorship
- Equipment and branding guidelines Selling sponsorship
- SLS intellectual property policy
- Writing a sponsorship proposal
- Sponsorship agreements
- Keeping sponsors happy.
Also contact the SLSNSW Partnership Team for more information in relation to sponsorship.