PSD provides an interactive, real-time dashboard to share the following data points for each of your offerings individually and for your entire PSD presence overall during the specified date range:
- Number of searches that your offering(s) appeared in.
- Number of clicks on your offering(s) in search results.
- The overall “Click-Through Rate” for the offering(s). The click-through-rate is the percentage of people visiting PSD who access a hypertext link to a particular advertisement. This is calculated by dividing the number of clicks (number of people who clicked on the ad) by the number of impressions (number of people who saw the ad) x 1,000.