ISES -- Annual Meeting Handbook

Marketing and Communications: Design Elements

There are a variety of ways to market and promote the annual meeting. The primary platforms used by ISES are as follows:
Email blasts — current members and non-members
Social Media — Facebook, Twitter, Instagram, LinkedIn
Website
Word of mouth — promotion by the ISES leadership and the TOC

Here are a few of the design elements needed to have a successful marketing campaign:
Logo (updated every year)

Headers/Banners:

  • general event (date, location, year)
  • general event footer
  • registration
  • deadline approaching
  • exhibitor/sponsor

Social Media

  • plenary speakers
  • chairs
  • register
  • submission deadline

Other items:

  • ppt template
  • zoom background
  • floor layout
  • chairs graphic for emails (headshots)
  • brand guidelines
  • tshirts

Onsite Signage:

  • window clings
  • easel signage (WNE, special events)
  • directional signage
  • podium signage
  • registration overheads
  • sponsor banners
  • room signage (outside the rooms)

Onsite materials:

  • special events collateral — WNE, other events
  • welcome cards
  • schedule at a glance — pdf
  • badges
  • poster numbers
  • paddles — moderators
  • ribbons
  • landyards
  • drink tickets (poker chips)
  • conference awards certs
  • annual awards certs
  • participant certs