The Living Product Challenge program calls for public disclosure of product composition in order to ensure an open and honest conversation in industry and facilitate a collective effort toward safer products for humans and the environment.
Many manufacturers are wary of sharing trade secrets that they believe afford them a competitive advantage, and instead make proprietary claims about specific product contents. Through engagement with hundreds of manufacturers and thousands of products through the Declare program since 2012, ILFI has found that proprietary claims are often exaggerated or an unnecessary business-as-usual practice. In fact, manufacturers report greater engagement with customers and a better understanding and control over their supply chain through embracing transparency and disclosure.