Basic Documentation

I20-1 Beauty Narrative

A one- to two-page narrative written by the product designer describing how the product meets the intent of the Imperative. The essay must be accompanied by photographs, diagrams and drawings that illustrate major ideas. The narrative should also describe:

  • The product’s potential to transform people’s relationship to the natural world through the manufacturing process, design or use of the product
  • How the product was informed by the natural world and if nature was used as model, mentor or measure, and/or biomimicry was used as an inspiration
  • Evidence that the product’s primary use will not further disconnect people from nature.

I20-2 Survey + Results

One or both of the following:

  • Survey and results from customers. Survey must state the Imperative requirements, inquire of respondents whether they think the product has succeeded, and include additional questions related to the beauty of the product based on the designer’s narrative. Survey respondents must comprise a representative sampling of product users. Surveys may be administered online or in person.
  • Focus group feedback specifically detailing compliance with Imperative requirements.