Introduction
Campaign management is the process of using direct marketing to promote an organisation to its prospective customers, and, in doing so, obtain new leads from them.
Key processes – Campaign management
| Process name | Sub-process name | Description |
| Plan and execute marketing campaigns | Dynamics 365 for Sales provides a campaign management feature that allows organizations to plan, execute, and track marketing campaigns. Users can create targeted lists of contacts and prospects, and use a variety of tools, such as email, direct mail, and telemarketing, to reach out to potential customers. | |
| Track campaign performance | Dynamics 365 for Sales provides real-time insights into the performance of marketing campaigns, allowing organizations to monitor the effectiveness of each campaign and make data-driven decisions. Users can track metrics such as open rates, click-through rates, and conversion rates, and use this information to improve future campaigns. | |
| Analyze customer data | Dynamics 365 for Sales provides advanced reporting and analytics tools that allow organizations to analyze customer data and understand customer behavior. This information can be used to identify target segments for campaigns and to personalize marketing messages for maximum impact. | |
| Coordinate marketing efforts | Dynamics 365 for Sales provides a centralized platform for coordinating marketing efforts, allowing organizations to align their sales and marketing teams and work together to achieve common goals. Users can track the progress of each campaign and collaborate with team members to improve results. |
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