Personal Profile

In the business profile ‘Profile’ form it is possible to define important business information, useful to future marketing activities, for sample extrapolations and/or for specific statistical research.

1. Group Membership – Parent Company
   This company belongs to this Group: By pressing the F9 key, it is possible to view all the profiles defined as ‘Parent Company’. Linking a company/agency with a Parent Company enables management to carry out statistical examinations and mailing services for a group/consortium, instead of a single company.
   To define a company/agency as Parent Company, we only need to mark the specific section as ‘Parent Company’.
   The most common profile examples for which would be interesting to profile this aspect could be, in Italy, the Carlson WagonLit or Uvet American Express agencies registered throughout the whole territory and belonging to a single company group.
   Main Business: thanks to the drop-down menu, it is possible to associate the selected profile to a certain business User, in order to be able to isolate, in the production statistics, the revenues deriving from that specific portfolio.

2. Type
   The definition of ‘Type’ labels (max 5) and the single possible items varies according to the decisions made by Management, thus customisable. (Basic Table COMPANY TYPE).
   The objective is that of profiling companies according to some parameters, which should be the same on which business research and marketing operations carried out by the hotel are based.
   By pressing the F9 key next to each type, it is possible to select one item for each category.

3. Profile
   The definition of ‘Profile’ labels (max 6) and every possible item for each of these is customisable and is dealt with by Management (Basic Table COMPANY PROFILE).
   For each category, it is possible to indicate one or more preferences expressed by the company in question during the research stage, in order to include/exclude the business profile in the following extrapolation samples to send targeted mailing.

4. Affiliation
   Filling in this field could be useful for tour organiser agencies that work for niche international booking networks or memberships.
   Usually, agencies affiliated to these circuits request customised treatments and favourable conditions for their guests.

The definition of ‘Affiliation’ labels (max 5) is customisable and it is handled by Management as well as the definition of any item that needs to be available for any inserted label (Basic Table AFFILIATIONS).