Marketing emerging startups, called pre-startups on SeedSprint, allows early-stage teams that are thinking about spinning out to gauge interest for their technology and find partners to help make commercialization a reality. The pre-startup profile page allows teams to advertise their technology to potential licensors or partners, by demonstrating the technical innovation and field of development.

Pre-startup profiles can be edited via the edit button on the right of the pre-startup on the Pre-startups page. The pre-startup profile includes information on:

  • Title – provide a descriptive name for the pre-startup
  • Date Published – the date you published your profile in YYYY-MM-DD format
  • One-line summary – give viewers a short summary or ‘gist’ of the pre-startup and technology. Use this space to outline the novelty of the technology and goals of the pre-startup. This section should be brief as a more detailed description can be given in the technology background section
  • Reference – use this space to include an internal reference number for the group or technology if your institution has one
  • Logo URL – insert the URL of your institution’s logo into this field. To find your logo URL, you can drag the image of your logo from social media like LinkedIn or Facebook into the search bar of our browser and a URL linking your image will be created. Alternatively, click on the logo icon and select an image from your hard drive. If your institution has selected use logo for all profiles in your institution’s profile, your institution’s logo will automatically fill in this section.
  • Technology background – use this section to describe the field of the invention, the need that the technology solves, and why the technology is better than existing solutions.
  • Applications – use this section to outline the known uses of the technology as well as potential applications after further development.
  • Advantages/Benefits – this section should describe the advantages of using this technology instead of competing or similar technologies. This may include advantages such as lower cost, better performance, longer-lasting, etc.
  • Collaboration goals – use this section to describe what type of relationship your pre-startup is looking for and what role it would like to play in the commercialization process. Pre-startups may be looking for licensees, funding, or research partners to help collect data for further development activities.
  • Known regulatory matters – provide a description of the classification of the technology and any regulatory paths that it will have to go through. For example, medical devices may be class I, II, or III; drugs may be eligible for Fast Track, Priority Review, or Accelerated Approval FDA designations.
  • Patent Publications/Other IP Field – Attach the specific patents relevant to the technology by adding patents manually or looking up patents for automatic addition
  • Application Markets Estimates – describe the potential market size for your product based on application or different market segments to demonstrate the benefit for potential partners
  • Technology Description – use this field to provide more detailed and technical information about how the technology works. This section should outline what specifically about the technology is novel and innovative in its field.
  • Milestones Achieved – showcase the progress of the pre-startup by demonstrating important milestones. Milestones for pre-startups may include things like acquiring venture funding, completing animal or toxicity studies, creating a successful prototype, entering an accelerator program, acquiring federal funding, publishing a paper, or applying for a patent.
  • Funding Received – showcase the support for your technology by listing the funding received for the project, which may include federal or institutional grants, accelerator funding, or private funding.
  • Video Links – Insert videos describing the technology, laboratory, research center, or anything relevant to the project by inserting the YouTube, Vimeo, SlideShare, or custom video links. Thumbnails of the videos will appear on the technology profile page and make the page more dynamic.
  • Images & Documents – Insert images and documents relevant to the technology via uploading from your hard drive or URL. Relevant images and documents may include journal publications, images of a prototype, or promotional material.
  • Project Summary – This section summarizes the field and stage of development of the invention. Labels used in this section are used to help filter technologies in searches, so make sure to fill it out so that the technology appears in specific searches!
  • News/Publications – attach relevant news and publications to show the latest developments and buzz about the technology
  • Twitter – attach a relevant twitter (such as that of the laboratory or institution) via handle so that your twitter feed appears on the page, keeping the profile more current.
  • Keywords – tag the research project with relevant keywords so that it appears in more searches. More specific keywords are generally more helpful than general ones and will help differentiate the technology. For example, “oncology” is a better keyword than “therapeutics” because it is more specific.
  • Deep-dive packages – For more information on the Deep-dive package section see the Secure Data Management section of the manual

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