5.6.4. People Who Engaged with a LinkedIn Post

A powerful and underutilized targeting methods is targeting people who liked and/or commented on a particular LinkedIn post.

You can find a post to target by logging into a LinkedIn profile and using the search box in the upper left hand corner of your screen. Enter a search term and then click on the “Content” button.

That will bring up a page with many posts related to your search term. When you find one that you want to target, click on the three dots above and to the right of the post:

Then choose “Copy Link to Post”:

And then paste that URL into Prospect Maximizer.

You can choose to target people who “liked” that post, people who “commented” on that post, or both: