Overall Stats
Profile Views: The number of prospects’ profiles that have been “viewed.”
Follows: The number of prospects that have been “followed.”
Messages: The number of messages (not including “invitations to connect”) that have been sent to prospects.
Endorsements: The number of prospects whose skills have been endorsed.
Connection Requests: The number of “invitations to connect” that have been sent.
Requests Accepted: The number of “invitations to connect” that have been accepted.
Invitation Replies: The number of replies directly to the “invitations to connect” that have been received.
Other Message Replies: The number of any other messages that have been received aside from replies to the “invitation to connect.”
Additional Campaign Level Stats
Acceptance Rate: The percentage of “invitations of connect” that have been accepted.
Reply Rate: The percentage of prospects that were contacted who replied.
Avg Msgs Til Reply: This metric shows the average number of messages sent before a reply is received – taking into account only those who replied.