The category profitability report provides a snapshot of your profit by category. This enables you to quickly see which categories are your best performing and which may be struggling or simply a smaller part of your business currently.

Units Sold – Quantity of shipped units.
Revenue – Revenue of the orders less the refunded orders.
% Of Revenue – Revenue of the orders less the refunded orders, divided by Total Revenue.
Profit – Profit of the orders less the refunded orders.
ROI % – Calculated from the orders less the refunded orders: (Net Profit/Buy Cost of Orders)*100. This includes refunded orders.

Refunded orders are taken out based on the date of the order, not the refund. For example, if an order is placed in October and refunded in December, you would notice the refund taken into account when you’re viewing your profitability for October. This is different than the way refunds are taken into account in your Profit & Loss.

Note: Reimbursements are not taken into account as certain reimbursement types can throw off true profitability.

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