2. Getting Started in 15 minutes
The CampaignBuilder is very smart application that is easy to use. It saves everything each time you hit “save”, keeps you well organized, and clearly shows you what you need to do. Your information is secured with your email/password and it works well over virtually any internet connection.
Learning the CampaignBuilder takes about 15 minutes
A little time reading and a little time working with the system itself will be all you need to understand how it works and use it successfully. Here’s our suggested steps:
- Review the guide information (below) which explains what a CampaignBuilder project is and how they are used.
- Signup with your email/password which will create your own secure project list page.
- Work with any of the eight project examples that are pre-loaded in your project list page.
Start from scratch or use existing keywords and ads
CampaignBuilder makes creating campaigns a very simple exercise. A review of this guide and you’ll be ready to follow the steps in Create a campaign in one hour. The more familiarity you have with your business and your Google marketplace, the faster and easier you’ll find it.
But, if you do have campaigns you’ve been working on, the CampaignBuilder makes it easy to take advantage of that. Both the keyword tab and the ads tab have bulk loader functions that make it easy to transfer your ads and entire keyword list into a CampaignBuilder campaign in just seconds.
CampaignBuilder organizes campaigns into projects
A project is just a file for storing one of your campaign designs or one of the examples. It has a name, a description, your email address, and a last update date/time stamp.
When you sign up with your email/password, the system creates your project list that is secured to your userid. You can then create, delete, copy, or modify any project including the eight examples.
Projects have features you will love
Here are just a few of the ways that working with CampaignBuilder projects makes creating and updating campaigns MUCH better than using Google Ads itself.
- Projects generate campaigns – they don’t store them.
Changes cannot cause errors because the review tab regenerates the entire campaign accurately in a few seconds.
- Projects can add or change locations easily.
You can create a project starting with one zip code or city. Later, you can expand that to include hundreds of locations in about ten seconds.
- Projects are copyable and reusable.
If you want to make changes to accommodate a new feature or product, all you have to do is save it as a new project and change a few fields.
- You can store several versions of a project.
So you can always go back to an earlier version of a campaign design. Projects have a 30 character name and a 60 character description to help you keep everything organized.
- You can clearly see what your ads and extensions look like together.
The review tab shows you what your ads will look like as you would see them on a Google search page.
- Updates to campaigns are simple.
Just delete the campaign and reload it in it’s entirety. You don’t have to obsess about exactly which fields and which characters were changed.
- Projects can create campaigns customized for each city or zip code.
Your ads that run in Denver can say “Denver”. This can be a large competitive advantage over ads that don’t say “Denver”. In Denver.
There’s not much to go wrong
You could accidentally delete your ads or keywords from a project after you spent some time designing them, but you would be able to replace them using the bulk loader function in about a minute. You could delete a project and wish you still had it. Then you would have to chat with us to get us to un-delete it.
You can’t make a mistake on updates. All four inputs (settings, locations, keywords, and ads) require you to hit “edit” and “save” before making any changes. When it’s saved, the whole project file is updated along with the timestamp.
Work with one of the project examples
In your project list is eight example projects that make it easy to see how the system works. Open any one of them to see how the CampaignBuilder would work for a business you’re familiar with.
- Click on the “Project List” button at the top of the page.
Then select any of the examples and open it.
- Use the edit buttons on any of the first four tabs to make changes.
You can make changes of any kind to your example project. You will have to save it first with a new name. Then you can modify it any way you like. Change anything you choose to in the ads and then review your changes on the Review tab.
- Click the Export tab and create your ECF’s (Editor-compatible files).
You can load it into your Editor test account to see how campaigns transfer from CampaignBuilder. This takes only about 20 seconds. (Open your Editor software; go to Account, Import, From File and open the ECF file in your downloads folder.)
Continue to experiment with making changes to your saved example to see how they affect your campaign. Turn off the extensions or change the phone number. Add locations on the Locations tab. You can’t break one of the examples. You can always delete your copy and go back to the original.