“Projects” keep you organized
CampaignBuilder works well
The CampaignBuilder is very smart application that is easy to use. It saves everything each time you hit “save”, keeps you well organized, and clearly shows you what you need to do. Your information is secured with your email/password and it works well over virtually any internet connection.
CampaignBuilder organizes campaigns into projects
A project is just a file for storing one of your campaign designs or one of the examples. It has a name, a description, your email address, and a last update date/time stamp.
When you sign up with your email/password, the system creates your project list that is secured to your userid. You can then create, delete, copy, or modify any project including the eight examples.
Projects have features you will love
Here are just a few of the ways that working with CampaignBuilder projects makes creating and updating campaigns MUCH better than using Google Ads itself.
- Projects generate campaigns – they don’t store them.
Changes cannot cause errors because the review tab regenerates the entire campaign accurately in a few seconds.
- Projects can add or change locations easily.
You can create a project starting with one zip code or city. Later, you can expand that to include hundreds of locations in about ten seconds.
- Projects are copyable and reusable.
If you want to make changes to accommodate a new feature or product, all you have to do is save it as a new project and change a few fields.
- You can store several versions of a project.
So you can always go back to an earlier version of a campaign design. Projects have a 30 character name and a 60 character description to help you keep everything organized.
- You can clearly see what your ads and extensions look like together.
The review tab shows you what your ads will look like as you would see them on a Google search page.
- Updates to campaigns are simple.
Just delete the campaign and reload it in it’s entirety. You don’t have to obsess about exactly which fields and which characters were changed.
- Projects can create campaigns customized for each city or zip code.
Your ads that run in Denver can say “Denver”. This can be a large competitive advantage over ads that don’t say “Denver”. In Denver.
There’s not much to go wrong
You could accidentally delete your ads or keywords from a project after you spent some time designing them, but you would be able to replace them using the bulk loader function in about a minute. You could delete a project and wish you still had it. Then you would have to chat with us to get us to un-delete it.
You can’t make a mistake on updates. All four inputs (settings, locations, keywords, and ads) require you to hit “edit” and “save” before making any changes. When it’s saved, the whole project file is updated along with the timestamp.