5.2 Set your locations (5 min.)
Controlling where your ads will run is very important
Precisely controlling the geography of who can see your ads is a very important part of getting clicks that yield customers. Google Ads lets you define where a campaign runs by choosing a location or set of locations. This can be a city, state, zip, or country.
Bigger is not better. When starting out, it is a very good idea to test your new campaign in very specific locations.
One city or even one zip code is recommended. Let’s engineer a campaign that is getting you customers before you start spending a lot of money. The CampaignBuilder makes adding more locations later incredibly easy.
Use the Market Locations tab
The CampaignBuilder allows you to select specific locations you want to use. CampaignBuilder has built in files of cities, states, and zips and makes it easy to select any individual location or create a set of them.
To select a location (or set of locations) to define your market, just go to the market locations tab. The default location for campaigns is the US.
Select the type of locations you want to use
Click the “edit” button to open the market locations editor, then you can select which type of locations. If you select cities or zip codes, you can then choose to see the 100 closest to a particular zip code that you enter or the100 largest within a state or the US. (See footnote.)
Add or Replace your locations
You can now select one, some, or all of the locations on the left and use them to add or replace the locations you have on the right.
- You can’t add locations of different types so if you try to add zip codes to a city list, you will only see the “replace” button lit up.
- You can add as many cities or zip codes to a campaign (project) as you like, however, the CampaignBuilder only presents a maximum of 100 cities or zip codes in each search. Duplicate values are automatically eliminated.
That’s all there is to setting your locations. Now on to entering your keywords.
- If you want to define your market in terms of locations that do not fit within the CampaignBuilder standard features, you can. Examples: using a lat/long/radius, negative locations, cities and zips combined, or boundary files. Please just chat with us.
- While these features are not IN the CampaignBuilder, they are just as easy to use with the CampaignBuilder as they would be without it.