CampaignBuilder saves you a huge amount of time
Without the CampaignBuilder, using Google Ads to create and manage search campaigns can be very time consuming.
Fixing errors only to cause other errors. Changes in settings that cause big problems. Creating inconsistencies between campaigns that seem to get worse. Long and painful efforts to update your production account.
When you use the CampaignBuilder, those difficulties simply can’t happen. It saves you time the very first time you use it. That’s true if you are just starting out with Google Ads. And it’s true if you are an experienced Google Ads pro.
The CampaignBuilder addresses specific Ads user pain points
The CampaignBuilder helps you develop campaigns without the “complications” that you typically encounter when trying to work with Google Ads or Ads Editor.
- It helps you avoid most common mistakes.
The QS starts with a simple campaign that works and never deviates from that. As you expand and develop your campaign, and create sets of campaigns, you remain in an interface that is connected to Editor. You can’t create an ad that doesn’t belong in the right adgroup. You can’t create a URL that isn’t properly configured.
- When you need to fix and change things, it only takes a few minutes.
The QS makes it easy to test and fix. When designing, testing for syntax/rules errors, or running in production. When you need to correct something it only takes a few minutes to recreate and then reload the campaigns. Without error.
- The campaign design process is much simpler and better.
Complicated campaigns can be designed more simply because all the parts are maintained in project records. When you want to change something, you have a record of it and it is clear and under control.
- The QS shows your entire campaigns/sets as a unit.
Each campaign works as a unit. Sets of campaigns covering different markets need to work together. The QS makes the complete campaign come together as a unit. You can see the settings, keywords, ads, landing URL’s, etc altogether and it becomes much easier to design the campaign to work as you want. Sets of campaigns which cover all the markets can be developed, measured, and managed as a unit.
This productivity advantage grows with your account
CampaignBuilder design goes way beyond just getting your first set of campaigns “out the door” easier than without it. The advantage the the CampaignBuilder holds over conventional methods grows as you add new campaigns and make the changes that improve account performance.
When Google decides to make major changes (such as additional fields to Expanded Text Ads), the effort to adjust your account to accommodate is significantly easier due to the CampaignBuilder.
Features that drive better Ads performance
In addition to saving you time, errors, and frustration, the QS has features that help you improve the performance of your Google Ads account.
These features help you do better at attracting potential buyers while also helping you to avoid clicks from non-buyers. This leads to more clicks at a lower cost and more clicks that drive higher conversion rates.
This improved performance comes from three capabilities: better relevance in your keywords and ads, better ability to manage by markets, and better ability to run experiments.
Use location to improve relevance
The CampaignBuilder makes it simple to use the customer’s city or zip code in your keywords and ads. Most businesses have the opportunity to leverage location “terms” because it’s where the customer is and where they will be receiving the goods or services.
There is a large relevance advantage to having keywords and ads that match on location terms.
The QS not only can add location terms to ads/keywords, but it simplifies your keywords and ads (campaign design) because location terms (a zip or city, for example) are handled by the QS. So you have much more compact keyword lists. Your keywords and ads become a short list of “templates” where you can integrate location terms.
Focus on the customer needs that produce profit
The QS makes cloning and modifying a campaign something that takes a few minutes. So you can build campaigns that are quite specific to a particular customer need and do quite well on the relevance measure versus any competing ads.
The parts of your keywords and ads you want to keep or modify are there. You can add new ones just as easily. This way you can take advantage of what works across as many customer needs as you have. And take a fresh approach where it is called for.
The ability to add, delete, change in a few minutes without introducing errors gives you a huge advantage in the marketplace.
Find the markets that perform: for each customer need
The QS makes it easy to create separate campaigns for individual cities, states, or zip codes. Some things work well in Los Angeles. Some don’t. Some things work well in Southfield that fail in Detroit. The QS helps you to discover the markets that work for your business. And bid/budget them separately.
While this is related to the use of location terms in campaigns, it is not the same thing. Here we are talking about the ability to take a national campaign and run it as separate campaigns in each state. Or just the 12 states you should be running it in. Or the ability to take a state campaign, and break it into 10 campaigns for the 10 major cities individually, and one campaign for the state (minus those 10 cities, of course).
Divide and Conquer. Many of the advanced segmenting features (like demographics and interests) available through Ads don’t really work across markets that are not uniform. For example, a segmentation demographically that works in big cities is unlikely to work in rural areas. Instead of trying to find the patterns across a whole state (or country), with the QS you can divide that state into a set of cities that have demographic patterns to exploit.
Customize and experiment
One of Google Ads very best features is its ability to run what are called “Experiments”. Think of it this way. You create a perfect copy of a campaign and make one or two very specific changes. Let’s call those two campaigns A1 and A2. What Ads lets you do is run those together and very scientifically measure which one works better.
This makes experimentation way more productive. The CampaignBuilder makes creating campaigns and experimenting with changes very easy and under control. This makes your ability to use Experiments a lot more productive.