CampaignBuilder and the Future
 

2018-2020: The SAAS version of Ads CampaignBuilder.

We decided we’d rather be creating the software that helps business people do online marketing. So we spent about a year building the “backbone” of our systems and went to work on the applications.

The Ads CampaignBuilder is intended for users who want to create and manage search campaigns. it is primarily targeted for “non-expert” Ads users, but it has proven very useful for even the most sophisticated Ads experts we know. The user guide itself contains all the information about this application, so we will defer from going into that here.

It’s analogous to what TurboTax® did for income tax preparation (no endorsement implied here). We want to automate the parts of campaign creation and management that should be automated. TurboTax® doesn’t tell you your tax strategy, but it does make it a lot easier to do your taxes. Need to change something in your taxes? Now it takes minutes, not days.

Imagine being able to change thousands of ads or keywords, and being able to load, test, and implement those changes, in just minutes. After the whole team has had a chance to design and review them. That’s what the CampaignBuilder is all about.

Going Forward

We believe we have a unique view of how powerful Ads can be – and how difficult it can be to master. The tools, and the methodology we developed helped us and several other businesses to do very well on Google Ads. Now it’s our full time business.

 
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