1. Welcome to CampaignBuilder
CampaignBuilder is here to help you succeed with Google search marketing while spending less time, money, and frustration than conventional methods. This user guide is all about how to use it successfuly. At the end of each section, you will find feedback buttons so you can tell us how to improve. We look forward to hearing from you both here and on chat.
CampaignBuilder saves a huge amount of time
Just like TurboTax® helps you to do your taxes much better and with a fraction of the effort, CampaignBuilder helps you make Google Ads work a lot better with a lot less effort (and a lot less frustration).
Most companies have to hire experts and spend a lot of money and time to get going with Google search marketing. That’s because search marketing is unlike any other marketing and Google Ads is a very complex system. CampaignBuilder can get you out of spending most of that time and money.
And it saves you time the very first time you use it. That’s true if you are just starting out with Google Ads. And it’s true if you are an experienced Google Ads pro.
CampaignBuilder makes Google search marketing easy
Search marketing can help your business connect with some of the 4 billion Google searches each day. You can target specific search terms and, if someone clicks on your ad, you can gain a new customer.
But for every small and medium sized business that has figured out how to use Google search marketing, it seems there’s about 10 who haven’t.
We think we can fix that. The CampaignBuilder can help you succeed with Google search marketing in a fraction of the time and money that it normally requires.
Great campaigns are now easy to design
Using Google Ads to design campaigns that will get you customers can be quite challenging. There are literally hundreds of features, most of which (should) have nothing to do with your marketing, so it is quite difficult to find and use the features that will help your business.
The CampaignBuilder solves that problem by combining a very usable campaign template with a great interface for managing all your campaign information.
With CampaignBuilder, creating campaigns that work for your business is a matter of completing four tabs: settings, locations, keywords, and ads. Loading and updating campaigns is also very easy because CampaignBuilder interfaces directly with Google Ads Editor.
Dive in – ask questions on chat
The CampaignBuilder is easy to use and actually fun (we’re not kidding). There’s a lot of great info in this guide, but if you want to just get started, go ahead. You can always come back here when you need to.
If you’re trying to use our software, we’re interested in your question. Could be about CampaignBuilder. Could be about Editor. Could be about an idea for keywords. Or what is a “customer need”.
CampaignBuilder helps inexperienced Ads users
If you are somewhat new to using Google Ads, CampaignBuilder helps you get going in a small fraction of the time it would take you to design your own campaigns from scratch.
It saves you the weeks of learning what features to use and how to use them. Tough things like ad schedules and device type preferences are simple push buttons. You can always see exactly what is happening and you can try out many alternatives to see what will work on Google.
With CampaignBuilder, new users can spend their time learning what works, improving performance, and trying new campaigns and strategies.
CampaignBuilder helps experienced Ads users
If you are an experienced Ads user (perhaps even an expert user) you will find CampaignBuilder to be even more of an advantage. The CampaignBuilder project approach lets you create, modify, test, and run dozens of alternative keyword/ad combinations with scientific precision. In minutes – not weeks.
You can carefully name and track each design alternative and continuously improve your performance on Google Ads. The bulk loader function lets you move sets of ads or keywords from your spreadsheets directly into a CampaignBuilder project. So your offline tools can continue to work for you.
As you advance with more complex campaign designs (such as separate campaigns for each city or zip), you will find that CampaignBuilder handles these with ease.