When scouting in LV mode, you will see a new data point called Fair Value. Fair Value is calculated based on historical Used Buy Box price before the sales rank change (indicating a sale). Fair Value will give you an idea of a reasonable price to sell this book on FBA, for the next several months.

  • Scouting: If the item’s current offer price is much higher than the Fair Value, the price may be at the peak or inflated, you need to tap Chart icon to review the history price for this item. It is possible the price will go down in the future. If the item’s current offer price is much lower than the Fair Value, it is possible the price will go up in the future and you may be able to sell this item at a higher price.
  • Listing: If the current market price is much lower than the Fair Value, you may lose some potential profit to match the current price as the price can go up. You may consider pricing higher. If the current market price is much higher than the Fair Value, you need to review the history price to see if there is a price hike (ex. Textbook Season) or an inflated price. If the higher price is due to the price hike, then the price can go down in the future, so you need to list competitively to capture the peak. If the higher price is inflated, you need to list the price within a reasonable range in order to sell this item.

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