Choosing to only send feeds, and not create shipments, is useful for when you want Amazon to provide prep/label service for your products or when you use Scan & Ship. Sending the feeds allows you to access your new items through Manage Inventory on Seller Central. From there, you add items to a shipping plan and create shipments.
If you choose only to send the feeds, and then click okay, your product listings will upload to Amazon within 70 minutes, and you won’t have any “red line error” inventory.
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